E ELM RETAIL SALES DATA, ANSWERED IN PLAIN ENGLISH.
Connect Elm to Menza and ask plain-English questions of your FMCG retail sales data — revenue, units and stock by retailer, SKU and store, weekly or daily. Menza queries it live through the official Elm API, so there are no exports or spreadsheets, and the connector is read-only: nothing in Elm is ever changed.
- Reads e-commerce data
- Generates answers and insights
- Connects via the official API
What can Menza do with Elm?
Spot the retailer that's slipping
Ask which retailers are down week on week and Menza compares revenue and units across every account, so you know where distribution or rate of sale is falling before the trading call.
Catch stock risk by SKU
Menza reads stock alongside weekly units per SKU and store, flagging lines selling faster than they're being replenished so you can chase the order before shelves go empty.
One view across every retailer
Instead of stitching retailer portals together, ask Menza for revenue, units and stock across all of them at once — one question, one comparable answer, updated as Elm resyncs.
See these answers on your own Elm data.
Menza working with Elm.
Menza watches your Elm data and surfaces what's worth knowing the moment it spots it — the margins, stockouts, and trends you'd otherwise dig for. Read-only: it answers and flags, never changes your data.
Menzajust nowUnits for your top SKU in Tesco fell 18% last week — the steepest drop across all retailers. Stock in the same stores is down too, which points to availability rather than demand — the dip tracks the stores reporting zero stock.
Menza6m agoWeekly revenue is up 9% overall, but two retailers account for all of the growth. The rest are flat or slightly down on units; the growth is price-led in the two accounts that took the new case size.
Connect Elm in a couple of clicks.
Is my Elm data secure?
Your credentials are encrypted at rest and never exposed to the AI. Menza reads your data through the provider's official API using the access you grant, and you stay in control of what it can do — read-only by default, with any actions gated behind your approval.
Read our privacy policy- Encrypted in transit and at rest
- Scoped access — you choose what Menza can see
- Read-only by default; any action needs your approval
- Credentials are encrypted and never shown to the AI
- Revoke access at any time
Elm questions, answered.
How does Menza connect to Elm?
You connect with your Elm API key. It's encrypted at rest, never shown to the AI, and used only to query Elm on your behalf. Once it's in, you can ask questions straight away — there's nothing to export or install.
What can Menza answer about my Elm data?
Anything Elm holds on your FMCG retail sales: revenue, units and stock by retailer, SKU and store, over daily or weekly timeframes. Ask for trends, retailer comparisons, or the lines behind a dip, and Menza answers from the data Elm returns at that moment.
Is my Elm data safe with Menza?
Yes. Your API key is encrypted, never exposed to the AI, and Menza accesses only what your Elm account permits. The connector is read-only — Menza never changes anything in Elm; it reads your sales data and answers, nothing more.
How fresh is the data Menza reads from Elm?
Menza queries Elm live when you ask, so answers reflect the latest figures Elm holds. Retailer feeds restate recent days, so recent-week numbers can move as Elm resyncs — ask again and Menza re-reads them rather than serving a stale snapshot.