PRODUCT
Dig into your user behavior and perfect your product
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Months Since Signup
Month 1
40
50
70
60
80
90
Month 2
Cohort 2
Cohort 1
Cohort
Cohort 4
Cohort 3
Month 4
Month 5
Month 3
User Retention Cohort Analysis
Retaining users is as vital as acquiring them. Conduct retention cohort analysis to identify at-risk groups and those likely to stay engaged, allowing your team to tailor strategies for improved retention and long-term loyalty.
Retain Users
Tracking feature adoption over time is key to refining your product. Analyze which features gain traction and which need improvement, so you can focus on enhancing what users value most.
Align Values
Analyze churn rates by product version to identify issues, refine updates, and re-engage lost users, ensuring long-term success through enhanced satisfaction and reduced turnover.
Reduce Churn
Analyze seasonal trends to forecast demand and optimize product development, marketing, and resources, keeping your product relevant year-round.
Forecast Demand
March
May
April
June
80
50
40
30
20
70
60
Month
Feature Adoption Rate Over Time
Adoption Rate (%)
Feature A
Feature B
Feature C
Feature D
v1.0
0
2
4
6
8
10
12
14
v1.1
v1.2
v2.0
Product Version
Churn Rate By Product Version
Churn Rate (%)
2023-03
17.5
15
10
7.5
5
2.5
0
12.5
2023-05
2023-07
2023-9
2023-11
2024-01
Month
Seasonal Trends and Forecasting
Sales ($)
UNDERSTAND YOUR USER
Gather insights on user behavior,
product usage patterns, and market trends
ACQUIRE AND RETAIN