MARKETING

Understand customer behavior and measure campaign effectiveness

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Predict Success

Forecast the success of future campaigns, identify emerging market opportunities, and adjust their strategies before issues arise.

Social Media

0

140

Email

PPC

SEO

Referral

Marketing Channel

Customer Acquisition Cost (CAC) By Channel

CAC ($)

Campaign A

Campaign C

Campaign B

Campaign D

0

1

2

3

4

5

Campaign

x

x

x

x

Return On Investment (ROI) by Campaign

ROI (Multiplier)

Increase Your ROI

Optimize your budget allocation, improve targeting, and personalize content to enhance customer experiences and increase ROI.

0

Purchase

Intent

Consideration

Interest

Awareness

2000

4000

6000

8000

Number of Leads

Funnel Stage

Marketing Funnel Drop-Off Analysis

Assess customer behavior, segment your audience, and measure campaign effectiveness to identify which strategies are driving engagement and conversions.

Understand Your Customer

2023-01

50

500

450

400

300

250

200

150

100

0

350

2023-04

2023-07

2023-10

2024-01

2024-04

2024-07

2024-10

Month

Seasonal Trends and Forecasting

Sales ($)

Perfect Your Timing

Improve timing and messaging, ensuring you reach the right audience with the right content at the right time, ultimately improving campaign effectiveness and customer satisfaction.

Alexis Fox

Yesterday

Hey @Hugh - have you seen this dashboard Menza generated on our latest campaign for the new line? Some interesting stuff here for us to consider for next week’s kick-off.

Product Lead

Hugh Kingston

Today 6:08am

Great flag! I’ve added some comments but let’s delve in further at our catch up this afternoon. Some helpful insights here RE: influencer channels.

Head of Marketing

CROSS-PLATFORM ANALYSIS

Your entire marketing toolkit in one place

MAXIMIZE CAMPAIGN SUCCESS

Leverage predictive insights
and strategic optimization

PROACTIVE INSIGHTS

Anticipate market trends, customer needs,
and competitive actions

VISUALIZE AND SHARE

Share insights across the team
and with key stakeholders