How Menza made 90% of yhangry's team data-driven without writing a single line of SQL

The Challenge

yhangry is a marketplace for private chefs, operating across the UK and the US. From day one, CEO Siddhi Mittal had a clear priority: make everyone in the company data-driven.

The problem was that most of the London team focused on go-to-market and operations, not engineering. Very few people knew SQL, yet getting answers meant querying Metabase directly. Even basic questions required writing SQL, copying schemas into ChatGPT, back-and-forth iteration to fix queries, and pulling engineers into simple reporting requests.

This created daily bottlenecks and slowed the entire company down—simple metrics took hours every day to pull, non-technical team members were blocked on SQL, and critical issues could go unnoticed for weeks.

As Rosie Willis from Product and GTM put it: “It used to take me hours every single day, but now I can get quick answers and even full reports within 15 minutes going into meetings.”

How Menza Helped

Menza removed SQL as a requirement. Teams across product, GTM, operations, and leadership could now pull conversion rates, bookings data, and pricing insights—generating reports before meetings in minutes and exploring both sides of the marketplace without engineering help.

Engineers stopped acting as a reporting service and could focus on improving the core platform. Menza made Metabase usable for non-technical users, rather than replacing it—the long, painful Metabase migration finally paid off.

yhangry used Menza to understand which bookings performed best, conversion across consumer and partner channels, and pricing optimization opportunities. This allowed a small team to scale rapidly toward eight-figure revenue without expanding headcount.

Menza also flagged anomalies that would have gone unnoticed. When US expansion revealed a drop in conversions after a major partner launch, Menza detected unusually low request volume. Instead of assuming weak demand, the team realized tracking was broken. An engineer fixed it the same day, preventing weeks of lost data and partner confidence damage. As Rosie put it: “Previously that would have just sat. Menza helped us catch it before it was a problem.”

For partner reporting at scale, Menza enabled automated reporting across thousands of partners and geographies—thousands of reports generated without manual effort. Rosie summed it up: “What would have been a 20-minute email has become a very simple process that happens almost automatically.”

The Outcome

Menza turned yhangry’s biggest data bottleneck into a competitive advantage. Within a few months, the team built 250+ dashboards and automations across teams and connected 22 data sources into one centralized system.

No more SQL blockers. No more wasted engineering time. No more slow, manual reporting. Faster decisions across the company. Operational workflows that once took days were reduced to hours—invoicing and tax preparation accelerated dramatically, and reports that were previously manual became repeatable and fast.

Menza transformed Metabase from a tool only engineers could use into a company-wide source of truth. For yhangry, being data-driven is no longer a goal—it’s how the company operates every day.