How Menza identified £9,600 in wasted marketing spend in a single conversation

The Challenge

Little Big Flavour Kits wanted to understand why their Amazon channel wasn’t performing. They were paying an agency £800 a month to manage their advertising but couldn’t see where the money was going or whether it was working.

They didn’t have time to dig through Amazon’s complex reporting dashboards themselves. The truth is, waste like this rarely announces itself—it hides in transaction logs, keyword reports, and billing data spread across multiple screens. Finding it means cross-referencing dozens of data points which would have taken hours of tedious work. This usually ends up never happening.

How Menza Helped

They simply asked Menza to “look at our Amazon channel and tell me what we’re doing wrong.”

Within minutes, Menza pulled transaction histories, analysed traffic reports, audited keyword targeting, and cross-referenced advertising spend against actual results—work that would take a human hours to complete manually.

What it found: the agency was only spending 48% of the available ad budget, and what they were spending was going toward irrelevant keywords like “tim curry” and “spiced rum.” The £800 monthly spend was being wasted and was return was deeply negative.

Menza didn’t just surface the problems. It provided a clear action plan: which keywords to target, which to exclude, how to restructure campaigns, and a step-by-step guide to taking control of the account.

The Outcome

In one conversation, the the team went from “I don’t know what’s happening” to having a complete picture of their Amazon performance, a concrete path to fix it, and the confidence to make a decision. They cancelled the agency that day and redirected £9,600 per year toward advertising that actually works.