How Evolve Saves 60 Hours Per Month on E-commerce Reporting

Customer

Evolve Organic Beauty is a fast-growing clean beauty brand with a lean e-commerce team responsible for performance across marketing, retention, email, and product.

The Challenge

Evolve ran 4 to 5 monthly performance meetings covering different areas of the online business, including marketing, email, retention, and product performance.

Each meeting required significant preparation from the e-commerce manager. Data had to be pulled from multiple tools and manually updated in Google Sheets, often taking several hours per meeting. Much of the discussion time was then spent walking through numbers line by line, rather than focusing on what had changed and what actions to take.

As the business scaled, this reporting workload became a bottleneck, limiting time available for strategic thinking and growth initiatives.

How Evolve Used Menza

Evolve migrated their historic Google Sheets reports into Menza and centralized recurring ecommerce reporting in one place.

Instead of manually rebuilding dashboards each month, Menza automatically analyzed the previous month’s performance and generated meeting-ready summaries. These included key wins, losses, trends, and talking points across marketing and ecommerce metrics.

This allowed the e-commerce manager to self-serve insights quickly and arrive at leadership meetings prepared with conclusions, not spreadsheets.

Impact

• Reduced reporting preparation from multiple hours per meeting to around 15 minutes
• Eliminated manual Google Sheets maintenance and monthly dashboard rebuilds
• Enabled more structured, focused performance discussions
• Shifted meetings from reporting metrics to discussing actions and decisions
• Freed the e-commerce manager to focus on growth rather than reporting overhead

Customer Quotes

I can just show up to the meeting now. Menza gives me the key wins, losses, and trends without hours of prep. — Beatrice Piazza, Head of Ecommerce

The dashboards we used to create manually every month can now be created in Menza. It’s saved our ecommerce manager a huge amount of time. — Laura Rudoe, Founder & CEO