Turning 17 Years of Data Into Actionable Growth Insights

Customer

Evolve Organic Beauty is an established clean beauty brand with over 17 years of history and a fast-growing e-commerce business. As the brand scaled online, data began to live across multiple fragmented tools, including e-commerce platforms, marketing channels, customer reviews, inventory, and support systems.

The Challenge

With nearly two decades of data and an expanding digital footprint, Evolve’s team faced increasing complexity in understanding what was really driving performance online.

Although dashboards and spreadsheets were already in place, Laura Rudoe, the Founder and CEO, felt there were deeper patterns and opportunities being missed. Insights were fragmented across tools, and answering new questions often meant manually building reports or knowing exactly what to look for in advance.

The team needed a way to explore their data more holistically and surface insights they were not explicitly searching for.

How Evolve Uses Menza

Evolve connected their core data sources into Menza, including ecommerce, marketing performance, customer reviews, inventory, and support tickets. Instead of manually building dashboards, the Evolve team uses Menza to seamlessly ask natural language questions about the business and explore trends across datasets through automated reports, dashboards, and workflows. What had previously taken them hours or days, could now be done in minutes.

Menza helped surface correlations and patterns across channels, allowing Laura to investigate performance from new angles and uncover insights that would not have been obvious from individual tools alone. For example, they could meaningfully derive the value and impact of organic social on e-commerce sales.

Impact

• Revealed insights and patterns that were previously invisible across siloed systems
• Uncovered correlations between marketing initiatives and downstream performance
• Reduced time spent manually exploring data and building reports
• Gained a clearer, more confident understanding of what was actually driving e-commerce growth

Customer Quote

Menza has really helped me understand my business better. It’s found patterns where I didn’t see them, and that’s why it’s so powerful. — Laura Rudoe, Founder & CEO of Good Ventures and Evolve Beauty