KEEP SMADEX SPEND ON THE LINE ITEMS THAT WORK.
Connect Smadex to Menza and ask about campaigns, line items, creatives, audiences and reports in plain English — what's pacing, what's burning budget, which creative is fatiguing. Menza reads it live through the official Smadex API, and when a change is worth making, it proposes it and acts only once you approve.
- Reads marketing data
- Can take action on Smadex, once you approve
- Connects via the official API
What can Menza do with Smadex?
Pause underperformers before they spend more
Menza spots line items running past your performance floor, proposes pausing them and shifting budget to the winners, and — once you approve — makes the change in Smadex.
Catch creative fatigue as it starts
Ask which creatives are tiring and Menza reads performance reports by creative across your line items, flagging the ones whose results are sliding while their share of spend holds steady.
Know your pacing without the pivot table
Ask how campaigns are pacing against budget and flight dates and Menza answers from live report data — which accounts are ahead, which will underspend, and by how much.
See these answers on your own Smadex data.
Menza working with Smadex.
Menza doesn't just answer questions about Smadex — it proposes the fix and, once you approve, does the work. You stay in control; nothing changes until you say go.
Menzajust nowLine item 'CTV-Retarget-Q3' spent $840 yesterday at 2.7x your target CPA — the worst in the campaign. I'll pause it and move its daily budget to the two line items running under 0.8x target.
Menza6m agoYour lead video creative's CTR has fallen 33% over ten days while impressions held steady. I'll drop its weighting in the three line items still favouring it so the fresher creatives take the traffic.
Connect Smadex in a couple of clicks.
Is my Smadex data secure?
Your credentials are encrypted at rest and never exposed to the AI. Menza reads your data through the provider's official API using the access you grant, and you stay in control of what it can do — read-only by default, with any actions gated behind your approval.
Read our privacy policy- Encrypted in transit and at rest
- Scoped access — you choose what Menza can see
- Read-only by default; any action needs your approval
- Credentials are encrypted and never shown to the AI
- Revoke access at any time
Smadex questions, answered.
How does Menza connect to Smadex?
You connect with your Smadex API credentials — pasted once, encrypted at rest, and never shown to the AI. Menza uses them server-side to work with your seat through the official Smadex API.
What can Menza answer about my Smadex data?
Anything in your DSP seat: campaigns, line items, creatives, audiences and segments, targeting and performance reports. Ask which line items missed their target yesterday, how an audience segment performs across campaigns, or where this week's spend actually went.
Is my Smadex data safe with Menza?
Yes. Your credentials are encrypted, never exposed to the AI, and Menza reaches only what they grant. It reads freely to answer questions, but any change — pausing a line item, adjusting a campaign — waits for your explicit approval first.
Can Menza manage budgets automatically?
Not autonomously — by design. Menza monitors pacing and performance, proposes specific changes with the reasoning laid out, and executes only the ones you approve. You keep control of the seat; you just stop doing the detective work yourself.